Philly

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

We’re always seeking new approaches to achieve breakthrough results in direct response marketing, and sometimes we get a big win with a bold new concept. But while you’re on the quest for a big idea, don’t overlook the little things. Slight changes, particularly in your call to action or offer structure, can result in incremental improvements and even significant lifts in response. And in the online world, these tests are easy to execute and results can be read quickly.

Millennials are known among travel professionals for reacting well to experiential marketing efforts — but how about for creating those experiences themselves? It’s happening — and at an airport known among travelers for providing one of the worst experiences around.

Donald Trump shocked the world last Tuesday when he won the 2016 presidential election. While political campaigns are usually won on the issues, there's another element that I think is worth looking into: promotional products.

Maybe it’s shaping up to be Philly’s year. The Sixers, arguably considered losers even in this proudly historical city, became No. 1 in marketing and in the NBA draft this week. As for the marketing feat, the NBA team will be the first among

A friend of mine drives a limo in Philly, earns $500 for 60 hours of work each week and holds a bachelor’s degree. His brand is Uber. “Talia Jane,” whose story ranked on Google Trends on Thursday, worked in customer support for a food delivery service in San Francisco,

Irvin Borowsky, founder of North American Publishing Company and Target Marketing, was small in size and towering in stature. A magnificent schemer and dreamer, Irv was a serial entrepreneur and philanthropist who changed lives and changed the world.

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