Nike welcomed the nation’s birthday by rewriting history — and not selling a “Betsy Ross” flag shoe that Colin Kaepernick, who partners with the sports brand, deems the glorification of racism and slavery. It's a bold political stand by a brand.
Nike’s plus-size clothing sales may rise 10 to 35% with the brand’s addition of curvy mannequins, but the brand stand in favor of inclusivity isn’t the sportswear company’s first step into controversy.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook. When I wrote “How Trump Won” in January 2017, the Trump campaign’s digital director credited Facebook as the fundraising powerhouse. Last week, The New York Times’ headline was “How Trump Is Outspending Every 2020 Democrat on Facebook.”
Even before Gritty streaked in front of nearly 70,000 hockey fans in Lincoln Financial Field, the Flyers mascot laid a streak of lightning across social media with his irreverent debut in September 2018. Everything from his origin story to taunting the rival team on Twitter showed Gritty got his Philly fans, the first marketing challenge for all brands.
Susan Somersille Johnson of SunTrust Banks is the 2018 Marketer of the Year. The EVP and CMO of SunTrust shares her insight on the profession and where she sees it going.
Financial services marketers are doing a disservice to their customers by paying more attention to the bottom line than the customer experience in their digital marketing.