Petaluma

The key to successful sales conversion is making a relevant presentation to the shopper. This is just as true on the Web as it is in any other sales environment.

Here are seven proven techniques you can use to make the shopping experience more relevant to your customers' needs, make the buying process easier, and remove roadblocks along the path to purchase. Whether your shoppers are newcomers or long-time customers, these techniques will help you convert more of their shopping sessions into actual sales.

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