Parks People

Heather Fletcher is senior content editor with Target Marketing.

Eco-friendly plastic mail turned out not to be an oxymoron for The Park People, Friends of Milwaukee County Parks, which sent out the recyclable direct mail for an event commemorating its 30th anniversary. The nonprofit environmental group mailed thousands of invitations for its third annual Green Gala on GreenVue, a new product from the custom mail company ShipShapes of Park Forest, Ill.

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