They say data is an asset. I say it, too. If collected data are wielded properly, they can definitely lead to financial gains, either through a revenue increase or cost reduction. But that doesn’t mean that possessing large amounts of data guarantees large dollar figures for the collector. Data governance matters.
HealthWork, a joint venture in pharmaceutical advertising between BBDO and CDM, announced an international expansion. The two agencies formed the partnership in 2011 in New York, in what the two entities called a combination of “consumer insight and creative firepower of BBDO with the professional healthcare marketing expertise of CDM to serve both Rx and healthcare brands."
How did 2017 work out for you? Well, let’s look forward to 2018 — and imagine what could be. The optimist in me is gung-ho on what’s transpiring in the world economy — and nearer at home.
Cruise lines are wading heavily into the experiential marketing waters with tech-driven trips — with one ship designed specifically for an optimal experience for Millennials and young Gen Xers.
Merck, Intel and Under Armour brand representatives exiting the Manufacturing Jobs Initiative got a Twitter-lashing from President Donald Trump, who called them “grandstanders” on Tuesday.
In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.