Palm Beach

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for up to $200,000; $50 cologne; $40 wines; $175 ties. But with the president’s low approval ratings, things have not gone well in some of the Trump businesses — paving the way for some geo-demographic segmentation opportunities.

Philly Phundraising Phollies—II Jan. 26, 2006: Vol. 2, Issue No. 7 IN THE NEWS On the Ball For Philadelphia's privileged few—the ones who use winter as a verb, shop exclusively at Neiman Marcus, and beam (usually) blonded from the pages of Town & Country magazine—there is only one can't-miss social event in January: the Academy Concert and Ball. Next Saturday night, for the 149th time, swells from Rittenhouse Square and the Main Line to Palm Beach will don white tie (and shell out as much as $1,250 per seat) to hear the Philadelphia Orchestra in the stately Academy of Music. They will

With Paul Barbagallo Telemarketers must embrace the principles of permission-based marketing in order to survive, according to teleservices expert Jon Hamilton. Hamilton spoke in June at the Direct Marketing Association's (DMA) Annual Teleservices Conference in Palm Beach, Fla. A 30-year industry veteran, Hamilton is CEO of Authtel Permission Solutions and president of JHA Telemanagement. Prior to forming Authtel, Hamilton served as president of the American Teleservices Association (ATA) and chair of the DMA's Telephone Marketing Council. He now pauses to reflect on the impact of do-not-call legislation, leveraging direct mail to regain permission to call consumers and a telecommunications company that got it

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