Palm Beach, Florida

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

We spent a weekend in Palm Beach, Florida during the single-digit freeze in the Northeast. Smart move. Had an obscenely huge and delicious breakfast at Juno Beach Café. There I picked up the local pennysaver:

Last year in 2009, we heard from CMOs at the CMO Summit that they had plans to increase their spending in social media—and they were preparing for growth, and I’m here to discuss the trends heard direct from the mouths of CMOs at this private, high quality event. Here are the recurring trends:

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