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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

Last summer, I heard that my alma mater was launching a mentoring program between graduates and enrolled Seniors. Even though I no longer reside in my college town, I quickly volunteered to be a guinea pig for remote mentoring

I've worn glasses since the seventh grade. And I celebrated a new level of euphoria when I purchased my first pair of contact lenses as a senior in college. But the fact remains, when I take out my contacts at night, I still need to wear glasses. So imagine how I suddenly got a pit in my stomach when I went to put on my glasses while spending the night in a NY hotel room, only to discover they were not in my suitcase

Doyle Dane Bernbach Founder Bill Bernbach famously said, "Good advertising builds sales. Great advertising builds factories." Bernbach's seemingly fanciful quote is actually based on fact. The 1923 ad was written by George Cecil of N.W. Ayer & Son, and not only turned Canada Dry into a household brand of ginger ale, but was responsible for the construction of two new factories.

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