Last summer, I heard that my alma mater was launching a mentoring program between graduates and enrolled Seniors. Even though I no longer reside in my college town, I quickly volunteered to be a guinea pig for remote mentoring
I've worn glasses since the seventh grade. And I celebrated a new level of euphoria when I purchased my first pair of contact lenses as a senior in college. But the fact remains, when I take out my contacts at night, I still need to wear glasses. So imagine how I suddenly got a pit in my stomach when I went to put on my glasses while spending the night in a NY hotel room, only to discover they were not in my suitcase
Doyle Dane Bernbach Founder Bill Bernbach famously said, "Good advertising builds sales. Great advertising builds factories." Bernbach's seemingly fanciful quote is actually based on fact. The 1923 ad was written by George Cecil of N.W. Ayer & Son, and not only turned Canada Dry into a household brand of ginger ale, but was responsible for the construction of two new factories.