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Heather Fletcher is senior content editor with Target Marketing.

Last week, venture capitalists funded new marketing technology (MarTech). Among the new money holders are open-source CRM software providers, a customer sentiment monitoring toolmaker and a quick return from a company in Feb. 23’s round-up — gaining more dollars for a “lottery-ticket-esque MarTech that allows users to reveal hidden messages

Last week, new marketing technology (MarTech) that got funding included mobile analytics that helps marketers acquire customers, golf course-to-golfer communication software and lottery-ticket-esque MarTech that allows users to reveal hidden messages by scratching off what obscures them. To find out how close this MarTech is to coming onto the market, read on.

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