Ogallala

Heather Fletcher is senior content editor with Target Marketing.

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

What is it about the postal service that stirs such passion? Direct mail is an essential channel for many marketers. Perhaps though, too, it brings up some of the fond memories Chet Dalzell, a Target Marketing blogger, recalls for readers. "In Ogallala, NE, we actually had a 'city style' single-residence black mailbox with a top lid and two parallel curling hooks underneath for [fliers] and my Boys Life magazine (my first piece of regular mail, that I can recall), attached to the house by the front door," he writes in "The Mailboxes of My Memory."

In my life, I've had a lot of mailboxes. My current box (New York, N.Y.) is part of an apartment building cluster box—and one that proudly holds about four to five days' worth of mail, including magazines and catalogs. I can run off for a day or two and the incoming mail safely, securely collects there without my having to fill out a "hold mail" card at the local Murray Hill post office

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