Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mailers Council. The board of directors for the former NY Metro Idealliance Chapter recently voted to join with Printing Industries Alliance to form the PIA Mailers Council. The new PIA Mailers Council will be open to all mailing companies, as well as mailers/printers, initially within the Printing Industries Alliance footprint.

San Francisco, the city where Uber started, still hasn’t forgiven the ride-sharing service for what New York cab drivers saw as capitalizing on a driver strike in protest of President Trump’s original travel ban. NYC residents who decided to #DeleteUber have also largely kept the app off of their phones, Recode reports on Wednesday in one of its most popular stories on the site.

Facebook is making a ton of announcements about their new Graph Search. ... Some of the features demoed today within Graph Search:
* Search for friends by where they live, where they work, who they are friends with.
* Search for photos of friends based on where they were taken, how many likes/comments they have, when they were taken.
* Search through photos you have liked Search for local businesses, like restaurants, based on where your friends have gone.
* You can refine by place type, liked by, places in (location), Visited by (My friends), similar to Foursquare.

For Oreo, our agencies are truly our partners and extensions of the brand team. We work very carefully to make sure all people who work on this beloved business, whether within Kraft or an external business partner, really understand how the brand provides people with moments of childlike delight—and that spirit should be infused in everything we do.

“Freedom of the press is limited to those who own one,” wrote journalist A.J. Liebling (1904-1963).

No more. Freedom of the press is available to any of the 6.7 billion people worldwide with a computer and Internet access.

A lost soul named Julie Powell who never finished anything she started decided to cook her way through Julia Child’s “Mastering the Art of French Cooking” and blog about it—365 days, 524 recipes. After a year of blogging and cooking, Powell had a following, wrote a book about her culinary adventures and got noticed by filmmaker Nora Ephron.

The result: “Julie & Julia,” a tour de force written and directed by Ephron. It also reconfirms that Meryl Streep, who's drop-dead brilliant as Julia Child, may be the greatest, most versatile actress in film history.

Talk about happy endings. Julie Powell’s third book will be published Dec. 1, 2009. And as Stephanie Clifford wrote in the Aug. 24 New York Times:

Almost 48 years after it was first published, “Mastering the Art of French Cooking” by Julia Child is finally topping the best-seller list, bringing with it all the butter, salt and goose fat that home chefs had largely abandoned in the age of Lipitor. The book, given a huge lift from the recently released movie “Julie & Julia,” sold 22,000 copies in the most recent week tracked, according to Nielsen BookScan, which follows book sales. That is more copies than were sold in any full year since the book's appearance, according to Alfred A. Knopf, which published it.

For a blogger, life doesn’t get any better.

But for a number of bloggers (and journalists), it just got a whole lot worse.

The Direct Marketing Club of New York's annual Silver Apples awards luncheon is always a treat. The who's who of direct marketing in the NYC area—and beyond—turn out to have a few drinks, a few laughs, some lunch, some business talk, and the chance to honor our industry's best-in-class leaders. The 2005 Silver Apple winners certainly fit the bill: Ken Altman, Kay Cassidy, JoAnne Monfradi Dunn, Robert Edmund, Joe Furgiuele, Murray Miller, Chris Paradysz, and corporate winner, Boardroom Inc. Capitalizing on the NYC connection, Boardroom's Executive Vice President Brian Kurtz gave an acceptance speech that borrowed the "Late Night With David Letterman" show's

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