Novato, Calif.

You can achieve nine times the revenues and 18 times the profits of a broadcast e-mail campaign simply by targeting your customers instead of treating each of them the same, according to a report released earlier this year by Jupiter Research. While Web analytics can give you the information you need to segment your customers, how will you get your more relevant message to them? Rich media may offer the solution. Doug Mack, CEO of Novato, Calif.-based rich media solutions provider Scene 7, and Sheila Dahlgren, senior vice president of marketing for Scene 7, spoke with the Target Marketing Group about this growing content

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