Norwich, Vt.

With a job title like chief tormentor, it’s not surprising that Stave Puzzles Founder Steve Richardson started a company blog to communicate with visitors to his firm’s Web site. Richardson gets a kick out of being in the puzzle business—Norwich, Vt.-based Stave develops custom, intricate wooden puzzles—and he likes to share that enthusiasm with customers and employees. Since last fall, he’s been experimenting with blogging, mixing personal vignettes with product highlights and customers’ stories and photos. This week, Richardson chats with Target Marketing about the lessons he’s learning from this relatively new online tool, including the delightful way it’s helping him reconnect with numerous

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