Whenever I travel west from Europe, the 6-hour time difference knocks me cockeyed. Here's an exchange with our doctor (on staff with the Philadelphia Eagles):
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
The Direct Marketing Association (DMA) last night presented its 2011 International ECHO Awards during a ceremony hosted by standup comic Greg Proops. DMA presented a total of 80 ECHO Awards to multichannel direct marketing campaigns from all over the globe.
A world-class Belgian restaurant, ZoT, opened 11⁄2 blocks from my 1817 Philadelphia row house. The Bombay Sapphire martinis (shaken not stirred), endive salad, frites and 29 recipes for steamed mussels are to die for. At ZoT, my wife, Peggy, and I ordered sparkling water, and out came the damnedest designer bottle I have ever seen containing VOSS Artesian Water from Norway. Sometimes I grab a bottle of water in the airport or train station and when I go to twist the cap off, I notice the stuff comes from Fiji. Why am I buying water from a source 12,000 miles away? Or from Evian, which is
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