North Korea

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Stephen H. Yu is a world-class database marketer. He has a proven track record in comprehensive strategic planning and tactical execution, effectively bridging the gap between the marketing and technology world with a balanced view obtained from more than 30 years of experience in best practices of database marketing. Currently, Yu is president and chief consultant at Willow Data Strategy. Previously, he was the head of analytics and insights at eClerx, and VP, Data Strategy & Analytics at Infogroup. Prior to that, Yu was the founding CTO of I-Behavior Inc., which pioneered the use of SKU-level behavioral data. “As a long-time data player with plenty of battle experiences, I would like to share my thoughts and knowledge that I obtained from being a bridge person between the marketing world and the technology world. In the end, data and analytics are just tools for decision-makers; let’s think about what we should be (or shouldn’t be) doing with them first. And the tools must be wielded properly to meet the goals, so let me share some useful tricks in database design, data refinement process and analytics.” Reach him at stephen.yu@willowdatastrategy.com.

Some claim that human behaviors are just algorithmic responses developed over past 70,000 years or so. Now, armed with data that we are casually scattering around, machine-based algorithms outperform human brains in most areas already, and such evolution will continue.

In 1904 a Moroccan Berber brigand named Mulai Ahmed er Raisuli—along with a gang of bully boys—kidnapped an American businessman named Ion Hanford Perdicaris. Raisuli demanded $70,000 ransom—$1,842,105.26 in 2014 dollars. Theodore Roosevelt was president at the time, and, in the eyes of the world, he was carrying a "big stick."

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