Your product can have many elements of value, but how do you tap into the element that clearly and credibly reaches them and opens their mind? What should the value focus for your products be?
From 1969 to 1972, the retail success story Sears used the catchy jingle, “Sears Has Everything!” Not anymore. It’s ironic that Sears, the mail order giant of the 19th century that dominated retailing throughout the 20th century could not survive the e-commerce age of the 21st century. After all, Sears created mail order marketing — which evolved into direct response marketing, right?
The goal of every analytics system is to drive better business results by enabling better decisions, but few vendors know how to help customers achieve this objective.
Artificial intelligence may be able to make the world and the customer journey more predictable for CMOs who are trying to allocate budget as TV ad spend dips and ad agencies lower marketing payout predictions.
When humans are trying to squeeze past each other in Times Square, the last thing they want to see is a talking M&M, according to branding research announced on Monday.
Through its Cigna Global Health Benefits segment, Cigna Corporation announced the launch of its newest solution, The Cigna Wellbeing App.