North Africa

Craig Witt is an EVP at MotionPoint, a company that delivers technology and services for website translation, localization and optimization. Reach him at CWitt@motionpoint.com.

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek here.

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