Noblesville, Ind.

Heather Fletcher is senior content editor with Target Marketing.

For the 300 customers of Phoenix A.M.D. International Inc. who've joined the company's members-only video training site, something may seem very familiar about what they're viewing. Then they figure it out; it's the man talking on the "Phoenix Tube" video. He's someone they regularly see in their furniture showrooms, talking to them about how to sell extended warranties insured by Phoenix.

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