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Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

As amusing as it is to see humans with cat ears and noses in Snapchat, the app adding filters to dog faces won hearts over — first in New Zealand, where canines and their companions used it; then at a marketing awards gala ceremony during the &THEN annual conference of the Association of National Advertisers’ DMA division. Mars NZ’s “Pedigree [SelfieSTIX]” campaign created by Colenso BBDO earned the 2018 Diamond ECHO Award.

Walk-in travel influencers should probably stop thinking of their unsolicited offers to stay for free at luxury hotels as gifts to those travel marketers. Some luxury hoteliers have even stopped vetting those influencer requests as a result. But that may be a mistake, because walk-in social media travel influencers may provide travel marketers with some value. Here are three questions to ask to determine if the offer is worthwhile.

Exhale, just landed from a jam-packed Direct Marketing Association DMA13 conference ... You have to hand it to New Zealanders. For two years' running, that nation's marketing practitioners have nailed a Diamond ECHO from the Direct Marketing Association's International ECHO Awards, which were presented last week during DMA13, the association's annual conference in Chicago.

Sandra Vidulich is so excited about the leather boots she ordered through Amazon that she rips open the box in front of the postman and tries them on. "I looove them," she declares, as the driveway at her tree-lined home in rural New Zealand briefly becomes a catwalk. "They're cool." For now, a boom in Internet shopping is helping keep alive moribund postal services across the developed world. But the core of their business—letters—is declining precipitously, and data from many countries indicate that parcels alone won't be enough to save them. The once-proud postal services that helped build modern society

Every generation contributes to the global conversation around brands, products and services. A recent Bazaarvoice study, though, uncovered interesting truths about the differences in behaviors among Generation Y and Baby Boomers. In general, we know that consumers are primarily positive when they review products online. Overall, 82 percent of all consumer opinions are positive. Even though Boomers contribute the most online, this sentiment stands as we look across the generations. The study pulled age group data from January to March 2012 across 6 million consumer-contributed online opinions in multiple countries: Australia, Canada, Germany, Mexico, New Zealand, United Kingdom, U.S.

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