New York

You might have heard of a big event that happened last week in the USA. No, not THAT one. I’m talking about but the presentation of the Direct Marketing Club of New York’s 2018 Silver Apples honors. Here's more about the awards, from the Silver Apple honorees themselves.

Brands must take a stand on societal issues, because consumers now expect it, says Marc S. Pritchard, chief brand officer at Procter & Gamble. Considering the words from the public face of the largest advertiser had a sweeping effect last year on digital marketing — directing brands, agencies and vendors alike to clean up their acts — some marketers may see his latest comments as a call to action.

As women assume expanded marketing leadership roles in our field, it’s well worth taking some notes. Recently, DMCNY held a Women in Leadership networking event, bringing women leaders and learners together to talk about their experiences, and provide a little coaching I believe we all might use.

Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mailers Council. The board of directors for the former NY Metro Idealliance Chapter recently voted to join with Printing Industries Alliance to form the PIA Mailers Council. The new PIA Mailers Council will be open to all mailing companies, as well as mailers/printers, initially within the Printing Industries Alliance footprint.

Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before word got out about ANA acquiring the Data and Marketing Association. The Association of National Advertisers formally announced acquiring DMA yesterday.

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