As a taxpayer and resident of New York City, it was hard to see Amazon reverse its decision to locate in Long Island City — the part of Queens that sits opposite Manhattan, across the East River.
It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.
Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels.
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by minutes, 100-plus advertising and marketing professionals hear a review of the previous year in marketing spend, a media outlook for the current year and macro-economic trends driving both.
In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before. In Gillette’s new marketing strategy, its viral commercial that takes on “toxic masculinity” is actually a mea culpa for its own previous branding.
Susan Somersille Johnson of SunTrust Banks is the 2018 Marketer of the Year. The EVP and CMO of SunTrust shares her insight on the profession and where she sees it going.