When P&G’s Marc S. Pritchard speaks, marketers listen. And ad creativity is his latest call to action for marketers absorbing every word emanating from the mouth of the chief brand officer for the behemoth advertiser, Procter & Gamble.
Rihanna’s second Savage X Fenty lingerie show will be a highlight of New York Fashion Week, with its inclusive line-up of models representing all body types. Last year’s show was available to anyone on YouTube. But “this year’s Savage X Fenty Show will be available to stream exclusively on Amazon Prime Video."
When I was judging the ANA International ECHO Awards last year, many of my judging colleagues saw this data-inspired Destination Pride campaign from PFLAG Canada.
Just how many months — no, years — does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia, cut the cord in his home television habits, and move to OTT?
As a taxpayer and resident of New York City, it was hard to see Amazon reverse its decision to locate in Long Island City — the part of Queens that sits opposite Manhattan, across the East River.
It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.