New York

Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mailers Council. The board of directors for the former NY Metro Idealliance Chapter recently voted to join with Printing Industries Alliance to form the PIA Mailers Council. The new PIA Mailers Council will be open to all mailing companies, as well as mailers/printers, initially within the Printing Industries Alliance footprint.

Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before word got out about ANA acquiring the Data and Marketing Association. The Association of National Advertisers formally announced acquiring DMA yesterday.

This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield. For those of us in the New York marketing community, who revere data and data-driven marketing and media — as well as the camaraderie of our community — Arthur truly was a leading light.

HealthWork, a joint venture in pharmaceutical advertising between BBDO and CDM, announced an international expansion. The two agencies formed the partnership in 2011 in New York, in what the two entities called a combination of “consumer insight and creative firepower of BBDO with the professional healthcare marketing expertise of CDM to serve both Rx and healthcare brands."

American ad and marketing spending will far outpace GDP in 2018, at $316 billion — up 4.8 percent over 2017, and beyond the expected 2.8 percent growth in GDP slated for 2018, reads recent research.

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