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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Congress is gearing up for hearings on the Equifax data breach, every single one of Yahoo’s 3 billion accounts got hacked and marketing agencies are protesting Google’s ad-blocking efforts. At a time when marketing data practices are under the microscope, DMA updated the industry’s self-regulatory rules.

In light of the upcoming Email Evolution Conference 2016 in New Orleans at the end of March/early April, I thought I would share some of the lessons we learned from last year’s EEC.

Amazon’s drive for global domination took on a new dimension recently, when it was revealed that the world’s largest online retailer now owns a day of the week. … In a country where the laws of retail commerce have long since trumped religious custom on Sundays, shipping has remained a stubborn holdout. It’s extra surprising that the organization to finally break that tradition would be a lumbering independent federal agency rather than a private company—especially because the Postal Service has been talking about cutting rather than expanding the number of days it delivers. Yet if any company could

As I sit here riding out Hurricane Isaac in New Orleans, I'm learning some valuable lessons about all of my one client's customers. Giving them what they want has become essential to getting them to return to all of our locations here in the French Quarter. It's a lot easier and cheaper for us in the hospitality industry to keep recurring customers than to acquire new ones, just like it is for any other industry. While small businesses might feel overwhelmed by all the social media options open to them that allow them to connect with their customer base, by

In coming weeks, Home Depot will equip many of its 2,000 stores with payment terminals that can accept PayPal as a payment option. Six weeks after The Home Depot Inc. began testing in-store PayPal acceptance, the national hardware chain has set a schedule to make the payment method an option in nearly all of its 2,000 stores, PayPal says. The test started in the East Bay area of San Francisco. Broader deployment began this week in Atlanta, Miami and New Orleans.

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