Adobe has taken several steps to calm concerns among its corporate users about the loss of customer account data and critical source code to hackers. The company has begun advising enterprise customers that Adobe product users will be required to change their account password at their next login attempt. The breach does not affect users of Adobe Creative Cloud or Digital Publishing Suite—other than a password reset. Adobe will also be sending notification letters over the next two weeks to customers whose individual accounts were breached
Where’d John Doe go? That’s what many marketers will be asking when the U.S. Census Bureau releases the results of its 2010 census this summer. Be prepared to see some major demographic shifts, says demographic trends analyst Peter Francese, chief among them the absence of the “average American.”
When Charter Bank launched a retention program for its residential mortgage customers nearly three years ago, little did it know how significant this initiative would be in positioning the firm to weather one of the worst housing markets since the Great Depression.
By Donna Loyle In the current two-year legislative season, about 1,500 privacy-related bills at both the state and federal levels have been introduced, according to The Direct Marketing Association (DMA). Following are three examples that affect direct marketers: Online Privacy Bill Proposed The Online Personal Privacy Act of 2002, introduced by Sen. Ernest "Fritz" Hollings (D-SC) in April, would mandate that companies get consumers' opt-in permission to use sensitive data, such as financial records, Social Security numbers and health information. The bill also requires companies to provide opt-out options for non-sensitive data such as transactional information from Internet purchases. The bill passed