Muskegon, MI

by Alicia Orr Before loyalty marketing was all the buzz, a Midwest home improvement retailer, Quality Stores, began working its house-file data to find and reward its loyal customers. That was in 1991, and during the last decade, the Muskegon, MI-based company has used analysis and campaign management tools to grow and improve what's become its 700,000-member ThankQ Quality Advantage program. During the same period, the 38-year-old Quality Stores has grown, most recently through the 1999 merger with Central Tractor Farm and Country, which had been in business 60-plus years. The combined company now has 340 locations in 31 states and describes itself

by Alicia Orr Before loyalty marketing was all the buzz, a Midwest home improvement retailer, Quality Stores, began working its house-file data to find and reward its loyal customers. That was in 1991, and during the last decade, the Muskegon, MI-based company has used analysis and campaign management tools to grow and improve what's become its 700,000-member ThankQ Quality Advantage program. During the same period, the 38-year-old Quality Stores has grown, most recently through the 1999 merger with Central Tractor Farm and Country, which had been in business 60-plus years. The combined company now has 340 locations in 31 states and describes itself

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