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Marketing leadership success takes more than meticulously wringing the maximum ROI from your technology investments and media buys, using stone-cold data. Like any business leadership, your ultimate job is to empower the success of your marketing team.

Last week, new marketing technology (MarTech) that got funding included mobile analytics that helps marketers acquire customers, golf course-to-golfer communication software and lottery-ticket-esque MarTech that allows users to reveal hidden messages by scratching off what obscures them. To find out how close this MarTech is to coming onto the market, read on.

You might think that you will get through your entire career without doing any direct mail. You’re sort of right, in the sense that you’ll probably never have to do the kind of direct mail packages that your parents got back in the day. ... Today, the direct marketer’s sales story can be told much more easily and affordably online. But that doesn’t mean you should ignore the lessons of direct mail. Many of the tricks of direct mail can work to build the most successful possible website, at least in terms of response rates.

It seems that the green movement is now focused on the Yellow Pages. The city council of San Francisco recently passed an ordinance banning the distribution of Yellow Page books within the city. Whether the San Francisco ordinance holds up or not, the direction is clear. The $31 billion annual revenue Yellow Pages are going the way of the Sears catalog. In the 1980s, Sears was estimated to have distributed over 400 million catalogs annually.

Resolute Forest Products (NYSE: ABH) (TSX: ABH) and National Envelope today announced a unique partnership that will provide customers with an expanded portfolio of solutions, including folio-size sheets using Resolute's innovative, high-yield, sustainable paper. This alliance is an integral part of both companies' continued emphasis on providing customers with industry-leading eco-friendly solutions.

Resolute Forest Products (NYSE: ABH) (TSX: ABH) and National Envelope today announced a unique partnership that will provide customers with an expanded portfolio of solutions, including folio-size sheets using Resolute's innovative, high-yield, sustainable paper. This alliance is an integral part of both companies' continued emphasis on providing customers with industry-leading eco-friendly solutions.

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