Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.

When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement challenges and am thankful that Google Trends recently released a map of the most misspelled word in each state, with some of the troublemakers striking me as “beautiful” reminders of how even common utterances can catch us by “surprise.”

When asked why he always wore grey or blue suits, Barack Obama responded that he had enough other choices to make so this was a choice he could choose not to make. And per psychology studies, this was a smart choice.

On Wednesday, a Minnesota man in a healing profession was being skewered on social media for allegedly luring a lion out of an animal conservancy in Zimbabwe and shooting the animal with a bow and arrow on July 6. ... The impact on his business offers marketers an extreme cautionary tale about vetting vendors, because casting blame on them in a crisis may not save the brand.

It's rare that big business news breaks on a Saturday night before a holiday. But that's what happened at 10 p.m. on Saturday, when General Mills chose to announce it was reversing a days-old policy, in which the company tried to get consumers to give up their right to sue. It was just a few days ago that Minnesota-based General Mills quietly put up new terms on its website for anyone downloading coupons, entering any of their sweepstakes or even liking them on Facebook. The terms said anyone doing any of those things was giving up the right to sue

Amazon would rather not collect online sales tax in Minnesota—at least, it doesn’t want to do so because the state orders it to—so instead, by the end of the month it will cut all ties to its Minnesota-based affiliate websites. Those sites get a fee every time they refer shoppers to Minnesota, so they’ll be out of luck as of July 1. The law signed by Gov. Mark Dayton last month says any online businesses with a physical presence in Minnesota must charge sales tax on items sold to the state’s residents. Instead of having to do that, Amazon will

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