Middle East

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Craig Witt is an EVP at MotionPoint, a company that delivers technology and services for website translation, localization and optimization. Reach him at CWitt@motionpoint.com.

Companies expanding their business to global markets often launch multilingual websites to serve their new customers. This is particularly common when entering emerging markets, where consumers crave access to foreign brands but prefer transacting in their native languages. Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek here.

It's ugly out there. A decade of war in four third-rate Middle East countries ... climate change ... 1 million U.S. children going to bed hungry every day ... politicians whose overarching agenda is their re-election rather than us ... white cops killing black men with impunity ... Obamacare fury ...  Robin Williams' suicide ... Wall Street taking down the economy without a single sleazy banker standing trial ...

Travel today means perpetually sailing on rough seas: Roads are in gross disrepair—potholed, pitted, cracked—and bad for human backs and automobile undersides. A recent Federal National Bridge Inventory determined 65,605 bridges were classified as "structurally deficient" and 20,808 as "fracture critical." Of those, 7,795 were both—a combination of red flags that experts say indicate significant disrepair and similar risk of collapse

On successive days I received the following messages from Amazon in my Yahoo mail: "Denison Hatch: Kindle Exclusive Books for $2 or Less", "Denison Hatch: Kindle Book Deals, $3.99 or Less." Note to Jeff Bezos: When you're about to enter your 80th year, time gets more and more precious. I have bought 206 Kindle books from you since 2008. You know my interests

2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly "Global AdView Pulse" report. A strong third quarter, which saw growth of 4.3 percent, helped drive the annual uptick. Ad spend growth then receded to a more modest 2.5 percent in the fourth quarter. All regions except Europe increased their ad spending in 2012. The Middle East/African market showed impressive growth of 14.6 percent for the year as the region’s economy stabilized.

Since acquiring a Kindle, I have started buying and reading books, big time. Being a World War II buff, I am continually looking to fill in my understanding of how the U.S. and our allies conquered half the world in just 4-1/2 years. More to the point, why has the U.S.—for more than a decade—spent billions of dollars with thousands of soldiers getting shot up in two third-rate Middle East countries?

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