Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.

Auto marketers are looking for powerful ways to drive cross-channel traffic and Super Bowl ads do just that, merging TV and social, finds Experian. This Sunday’s big game and its 30-second, $5 million ad spots may be just the right route to acquiring high-quality customers, according to research released on Wednesday.

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.

Think about all of the email you receive advertising a sale. It seems like it's always the same thing: a jarring subject line, some tantalizing preheader text, lots of big type, either a single image or many images in the body ... but not a trace of humor. An exception is Moosejaw Mountaineering, a Michigan-based retailer of outdoor clothing and gear. Humor is a major part of this company's branding and sales strategy across all channels, including email.

A federal judge has ruled against an online retailer that tried to force a Utah couple to pay $3,500 over a critical online review. U.S. District Judge Dee Benson entered a default judgment on April 30 in favor of John and Jen Palmer of Layton after KlearGear.com failed to respond to the couple’s lawsuit. Benson ruled the Palmers owe nothing to KlearGear.com, but the gadget retailer owes them a sum to be determined at a court hearing in June, the Salt Lake Tribune reported.

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