Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to different U.S. city soundscapes,” reports Marketing Dive on Friday.
A wave of negative airline brand mentions, including one accusing Spirit Airlines of forcing a passenger to flush her “emotional support hamster,” are causing brands to take another look at their companion animal policies.
In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.
As many brands announce donations to Hurricane Harvey victims, three airlines are proactively offering low fares out of Hurricane Irma’s path in Florida.
In one of the most counterintuitive “boycotts” I’ve ever seen — since last year’s #merrychristmasstarbucks protest of its red cups — supporters of President-elect Donald J. Trump are protesting Starbucks by buying coffee. Yes. They’re so angry, they’re adding to the company’s bottom line.
Every year, billions of dollars are poured into the development of apps, online portals, content development and other digital endeavors. But at the end of the day, more often than not, the real moment of truth resides in the domain of the phone call. The phone call may be where the satisfaction and loyalty of a customer is won or lost.