Menlo Park

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Marketers are now tasked with keeping a pulse on an incredibly complex media and consumer landscape. In fact, marketing campaigns are generating more diverse data than ever before, but more data does not always equal more actionable intelligence.

One app at a time, Facebook is taking over the smartphone homescreen. Instagram, Paper, now WhatsApp and more on the way—Facebook is set to have a very big presence at Mobile World Congress next week, including Mark Zuckerberg himself delivering a keynote. By both acquisition and innovation, Facebook is warding off the threat of competitors—such as Google and Twitter, and even that of mobile operators—by covering off every corner in the mobile arena. Not all of these apps are branded, but Facebook is on a mission to ensure the majority of time spent on the mobile

Mark Zuckerberg wants to turn your Android phone into a simple sharing device. And by that, he means he wants to turn it into a Facebook phone. Facebook just announced Facebook Home, which all but turns any Android handset into a “Facebook phone” by putting the social giant right there on the home screen and all of its products at the forefront of the UI. It isn’t a phone made by Facebook. It’s something better than that, and in some ways, more important: a deeply integrated application with its hooks set tightly into the Android platform. Think of it as

1) November 1936: The U.S. government starts issuing Social Security numbers. 2) June 8, 1949: George Orwell's "Nineteen Eighty-Four" is first published. 3) Some time in 1971 (the specific date is lost to history): IBM engineer George Laurer creates the Universal Product Code (UPC). 4) Jan. 23, 1973: Inventor Mario Cardullo is issued a patent for a memory-equipped passive radio transponder device—a precursor of RFID (radio-frequency identification) technology that will allow for everything from E-ZPass tags for electronic toll collection, supply-chain management at retailers like Walmart, and the "Internet of Things," an interconnected world of billions of radio-tagged consumer products.

According to Facebook's new search feature, only two of my 526 friends like cats. Judging by the number of cat photos filling my feed every day, this is obviously not accurate. It also demonstrates one of the big problems with Facebook's approach to search. The company's new tool, awkwardly named "Graph Search," was announced with much fanfare at Facebook's Menlo Park campus Tuesday. The new search feature lets you draw connections between people, their profile information and their interests on Facebook. In theory, it's a good recipe for finding recommendations for doctors, businesses, products, TV shows or bands

More Blogs