Mary Ellen Slayter, managing director of Reputation Capital Media Services in Baton Rouge, La., says email newsletters can be very effective target marketing tools, but banks should be careful to not limit them to content solely about their own products and services. “Sometimes it’s better not to be obvious,” Slayter says.
Though banks took the blame for it, the 2007/2008 "financial crisis" was not easy on any financial firms, including the First Horizon National Corp. in Memphis, Tenn., parent company of First Tennessee Bank. After selling off its national mortgage business when the financial crisis hit and shuffling management, the company began to refocus on one of its core strengths: serving commercial customers.
Upstart restaurant brands like Toppers Pizza and Lenny’s Sub Shops have to compete against industry giants like Pizza Hut and Subway for sales, and while they acknowledge that they can’t match their rivals’ size, they can punch above their weight in terms of marketing through social media. Executives at both brands said they concentrate less on the total number of “likes” they earn on Facebook compared with much larger chains than they do at their likes per store. Though the number of restaurants in their systems do not approach the same league as the competition, often their stable of Facebook
It's a phrase Brian Cowart probably says a lot: "I'm sorry I made you cry." It's not that the senior vice president of national direct marketing for ALSAC/St. Jude Children's Research Hospital is mean. It's that Target Marketing magazine's 2011 Direct Marketer of the Year is such an effective communicator about his organization—which works to cure children of cancer and other catastrophic diseases—that listeners' tears just come naturally.
Facing increasing losses and the prospect of no postal rate increase this year, the U.S. Postal Service announced plans to cut VP-level jobs by 16% and close its Southeast regional office in an effort to trim costs. The reorganization is the first significant move to address the service's financial woes by new Postmaster General Patrick Donahoe. Donahoe took over from John Potter, who retired in early December. The number of VP-level officers will be reduced from 44 to 37, according to USPS. Also to be eliminated is the Memphis, Tenn.-based Southeast regional office, which has 119 employees. The