With happiness being the inverse of anger, intense levels of online vitriol were solved with discounted candy bars. So begins one of the least boring stories about data ever — when Snickers and agency Clemenger BBDO Melbourne in Australia teamed up to create a social media “Hungerithm” that resulted in discounted Snickers bars, which spread to the post-election U.S.
What marketers could learn from dangerous products, even if they're not their own, is that everyone is affected and protecting consumers is in their own interest.
This month, men around the world are sporting horrendous moustaches and documenting every hair’s growth—all in the name of helping to stop prostate cancer. It's no exaggeration to say this is a worldwide phenomenon: Movember is now in 14 countries and has raised $299 million USD so far. It's the kind of movement and international spread that global companies can only dream of. Which makes its humble beginnings even more impressive—three guys in a bar in Australia. I talked to Adam Garone, the co-founder and CEO of Movember, last week about the origins of his idea and what lessons he