Recently, Dunkin’ Donuts announced that it will drop “Donuts” from its name, leaving only Dunkin’. However, the rebranding does not suggest that doughnuts will be dropped from the menu. Customer-centricity is at the heart of the move, because the brand wants to ensure patrons know they can buy more than fried dough.
I question Dunkin' Donuts' decision to mess with the “Do Damage” slogan that my beloved Boston Red Sox used on their march to the World Series title. As evidenced by social media feedback, I have company in scolding the soon-to-be-one-word business for creating these promotional signs.
Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.
Watch out, Nana — according to the FDA, that chicken soup was definitely not made with "love." At least, not if you're selling it for mass consumption. The Food and Drug Administration sent a letter to Massachusetts company Nashoba Brook Bakery on Sept. 22, rebuking them for, among other things, including "love" on the ingredient list for the company's granola.
Brand standardization — a strategy that once dominated marketing departments around the world — is losing favor as companies strive to both customize and localize their brands to better fit the needs of a wide range of consumers.
Mark Twain was only half joking when he said, "If you don't like the weather in New England, then wait a few minutes." Growing up in Massachusetts I distinctly remember days when one minute it would be raining or snowing, and the next minute it would be clear skies.