Mass.

Heather Fletcher is senior content editor with Target Marketing.

Black Fridays and Cyber Mondays aren’t just for the big boys and big box stores any more. Last year, small to mid-size businesses dominated many email inboxes during the Thanksgiving weekend, which Constant Contact calls “the traditional marketing kick-off to the holidays.”

B-to-B buyers are no longer nameless, faceless entities with nebulous purchasing timeframes. Instead, actual individuals are sending off signals all the time about who they are, what they want to buy and when — in the form of data that can be worked into razor-sharp predictive models, Keke Wu writes. Wu — the director of analytics at Avention, a Concord, Mass.-based real-time B-to-B data provider — wrote a post for InsideBigData.com on Thursday titled "B2B Predictive Analytics in the Big Data Era."

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