Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Modern technology is on the rise, and marketing executives are keenly aware that they can bolster their initiatives using high-tech strategies. For example, if they're looking to collect data on the demands of their consumers, they can simply poll them using online resources including emails, social media sites and chats via mobile devices. At the same time, companies run the risk of getting too caught up in all of this tech buzz. Older, more traditional methods of gathering marketing data might not be the most popular today, but they do still have value in today's economy

Day in and day out, DMA’s Government Affairs team is on Capitol Hill advancing and protecting data driven marketing and fundraising. Since the start of the 113th Congress in January, DMA has been focused on educating policymakers about how you use consumer data responsibly to benefit your customers and the economy as a whole—going on the offensive to stop attacks on the use of consumer data. But attacks on our data driven way of life are still coming hard and fast

Ed Worthington is getting more face-time with B-to-B decision-makers—and selling more office copiers, printers, scanners and document shredders than before—using a ridiculously practical social media technique. He's signing more contracts faster, more often and easier than ever before at Maryland-based document management business Action Business Systems.

Okay, so let’s get something straight right up front. I wouldn’t in a million years attempt to defend Kraft Foods’ Gevalia Coffee’s email marketing practices. They—or more accurately, their affiliates—have been spamming for more than a decade. They give direct email marketers a bad name. That said, a court ruling went in Kraft’s favor last week that should give us all a reason to breathe a sigh of relief, for now at least. A jury in a federal court in Maryland has reportedly ruled that anti-spam plaintiff Paul Wagner is not a bona fide Internet service provider …

Leading Permission-Based Email Provider Chooses Momentum to Offer Clients More Email Capabilities and Improved Deliverability COLUMBIA, Md.--(EON: Enhanced Online News)--Message Systems, the premier provider of fast, flexible and holistic message management solutions, announced today that it has been selected by Epsilon, a leading multichannel marketing services firm, to support its message management needs. As the world’s largest global permission-based email provider, Epsilon strives to help clients achieve peak marketing performance. “As the world’s largest global permission-based email provider, it’s imperative that our clients achieve peak email performance, exceptional deliverability and strong conversion rates. Email is a valuable tool for

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