Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

Expounding on the importance of direct mail seems to be a never-ending topic for me in this digital world. There's no question, if I need a new pair of shoes, I'll head off to and do some browsing online. But please notice ... I said if I "need" new shoes. The birdfeeder is getting low — it's a quick click to to get restocked. A replacement battery for the cell phone is easily found thanks to the power of Google.

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