Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Looks fade. Fads end. Ad programs hit the wall. Yet the endless image macros of “The Most Interesting Man in the World” will live on in Facebook archives around the world, even after the 77-year-old Dos Equis icon takes his final trip — to Mars, of course.

"The biggest disruptive convergence today is fueled differently by both sexes." So begins the infographic released by Ruby Media and, "Miles Apart: How Women and Men Use Social Media on Mobile." The graphic pulls together data from Nielsen, Pew, ExactTarget and Simmons Connect to expose a multifaceted picture of what your target markets do differently on Mars and Venus.

If you're looking to market to hip, influential youngsters, ride the wave to surfers. They tend to be affluent—after all, living near the ocean isn't cheap—and they represent the elusive young male demographic.

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