Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

In Dec. 2014, I wrote a column titled "Confessions of a Museum Nut" describing my experiences having New York's Whitney Museum of American Art as a client. The relationship ended badly. The client came up with the idea this bastion of Pop/Op Art—and 21,000 other assorted works—would be a ducky place for young parents to bring their kids.

Peggy and I recently spent a weekend in Manhattan to see two Broadway shows. Pushing 80, I find NYC traffic and crowds overpowering. However, the Internet and computers can make all the difference in terms of getting around and paying.

A room in Manhattan contended with Disney to be the happiest place on Earth on Thursday, when members of the Direct Marketing Club of New York heard 2015 would bring high ad spending. "As a matter of fact, it will be the highest ever," says Bruce A. Biegel, senior managing director of the Winterberry Group, speaking during the Jan. 8 luncheon at the Yale Club of New York City.

Just when it seems like the U.S. Postal Service is hanging a lot of its growth options on Amazon (think grocery and package delivery), Amazon decides it wants to see other deliverypeople. Amazon is considering whether to expand its package-delivery-by-taxi service beyond its test cities of San Francisco and Los Angeles, reports The Wall Street Journal.

The U.S. Postal Service has rules about sending food through the mail. "Mailable perishable matter can be sent at the mailer's own risk," the USPS site states. But bread, eggs, milk and more have been the mail for AmazonFresh grocery buyers in Northern California since August, according to the Wall Street Journal. "So much for drone delivery," gibes BloombergBusinessweek's Devin Leonard on Sept. 11.

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