Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Say “L.L.Bean” to just about any consumer, and they’ll say, “Those boots!” And part of the reason they’ll say so is the iconic waterproof “duck boots” stand alongside the retailer’s “100% Satisfaction Guaranteed” return policy. But the brand’s going to futz with that famous promise, the Associated Press reported on Thursday.

The Dingley Press announced on Oct. 10 that it was re-acquired by former owner, Christopher A. Pierce. The catalog printer was purchased from The Sheridan Group, a Hunt Valley, Md.-based print, publishing services and technology provider to publishers of scholarly journals, magazines, books and catalogs.

Companies often forget the purpose of their websites. The sites exist to provide quick, accessible information for prospective customers. In this article, I’ll describe three easy copywriting and design fixes that can engage prospects—driving leads and conversions. 1. Emphasize "You" not "We": Have you been to a party where the person you’re speaking to only talks about himself? If so, you know what it’s like to be talked at versus being talked to. Company websites are often guilty of this behavior. They use “we” often and rarely use “you.”

It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting the state's caucus results—even omitting some votes because emails reporting tallies 'went to spam' in an email account." Ha ha, especially if you're a Democrat, right? Well, the same thing is happening to you.

There’s no doubt the US Postal Service is struggling. It faces a multi-billion dollar deficit, and is considering closing thousands of post offices. For years, the USPS has been complaining that email is eating into its market share. And they’re probably right. What you’re more likely seeing in your mailbox is exactly what I’m seeing: mountains of ads, address labels and catalogs you never asked for, and don’t want. All of this commercial detritus begs the question: How much is junk mail propping up the US Postal Service?

The Supreme Court struck down a law that prohibits the use of prescription drug records for marketing, ruling for free-speech rights over a state government's medical privacy concerns. The high court handed a victory to data-mining companies IMS Health, Verispan and Source Healthcare Analytics, a unit of Dutch publisher Wolters Kluwer, which had challenged the law. The companies collect and sell such information.

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