Madison, Connecticut

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

On the Mount Olympus of direct marketing, two figures stand at the summit looking down at everyone else that followed: * Regnault de Mouçon, Bishop of Chartres, France. * Martin Conroy of Madison, Connecticut and Captiva, Florida. On the night of June 10, 1197, fire raged through Chartres, destroying many of the buildings and severely damaging the cathedral. At first, it was believed that the city’s precious relic—the Sancta Camisia, the robe that Mary wore when giving birth to Jesus—was lost in the flames. Bishop Regnault de Mouçon wanted to rebuild, but without their relic, the citizens of Chartres gave in to despair. Two

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