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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

People should have some say over the results that pop up when they conduct a search of their own names online, Europe’s highest court said Tuesday. In a landmark decision, The Court of Justice of the European Union said Google must listen and sometimes comply when individuals ask the Internet search giant to remove links to newspaper articles or websites containing their personal information. Campaigners say the ruling effectively backs individual privacy rights over the freedom of information

George Patton and his sublime moment May 11, 2006: Vol. 2, Issue No. 37 IN THE NEWS One Man's Crusade Stan Wojtusik's tireless effort has paved the way for Battle of the Bulge veterans to be honored. ARLINGTON, Va. — As a 19-year-old in World War II, Stan Wojtusik was forced to surrender to the Germans along with his entire regiment. That might have been the last time he ever gave up in anything. The former private first class, now 80, has been on a personal mission for years to build monuments—here, there and, it seems, everywhere—to the Battle of

Adieu, Franc! Bonjour, Euro! By Lisa Yorgey Fireworks, parades and great fanfare marked France's adieu to the franc, a currency in circulation in its current form for more than 200 years. The Germans were a bit more pragmatic in their lebe woh—or goodbye—to the deutsche mark and let it quietly retire, reports Sascha Fuhren, marketing director, Deutsche Post. In total, about 304 million people living within 12 European countries have bid a fond farewell to their national currencies and embraced the euro. The Changeover The three-year transitional phase for the euro currency came to an end on Jan. 1, 2002. Euro cash

Made up by the countries of Luxembourg, Belgium and the Netherlands, the Benelux is home to a well-developed direct marketing infrastructure. Combine that with its central location and you have a region worthy of consideration, as a target market as well as an entrance to the European continent. The Benelux is a good point of entry to Europe for three key reasons: 1. Direct marketing infrastructure: It has a "super infrastructure, not only for the region itself, but as a springboard for the rest of Europe," points out Jim Foster, managing director of DMC International. "The direct marketing infrastructure is in

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