Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of "Accountable Marketing" (Thomson), "Profiting From the Magic of Marketing Metrics" (Direct Marketing IQ), and "GringoView" blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

HealthWork, a joint venture in pharmaceutical advertising between BBDO and CDM, announced an international expansion. The two agencies formed the partnership in 2011 in New York, in what the two entities called a combination of “consumer insight and creative firepower of BBDO with the professional healthcare marketing expertise of CDM to serve both Rx and healthcare brands."

It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end, we’re all human. And that human touch goes farther than the latest integration to your marketing stack. A great example of how the human touch builds brands and always will is Shake Shack.

Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.

The Chicago Tribune headline “London Mayor Bans Tube Ads That Promote Unhealthy Body Image” raises more questions than the article published on Tuesday answers. What’s unhealthy? Will, for instance, ads warning about the dangers of anorexia be banned, as well? What does “banned” mean? Will it stop with subway ads? What recourse do marketers have?

“Personalization” is the next big thing after “Big Data.” ... And that is really too bad for the users of data, technology and analytics. Why? Because many users end up thinking that they are doing a good job at it, while in reality, they are only touching the surface.

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