Lombard Street

It’s almost summer, and as consumers across the country start to turn their attentions to the out-of-doors, so are merchandisers, as evidenced by an influx of outdoor home improvement offers in the Who’s Mailing What! Archive over the last few months. Pella, for one, was in the mail with a simple 5-1/2” x 8-1/2” postcard touting its big annual window and door sale with a messaging concept sure to appeal to busy summer vacationers: “We install your new Pella windows and doors -- and even haul away your old ones ... we handle it all” (Archive code #390-689733-0604). Competitor Andersen also mailed a postcard, but

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