Little Rock

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

In 1992, Peggy and I sold our cranky little newsletter—WHO'S MAILING WHAT!—to North American Publishing Company and moved to Philly. We were hired as a husband-and-wife team to run Target Marketing. At the time, the publication was on life support. We saved it.

Sure, consumers don’t trust bankers. Yes, the distrust resulting from the banking collapse and bailouts spawned laws thwarting previously profitable practices. That has marketers at the institutions projecting less than 5 percent growth in 2012, with those increases only coming from taking other banks’ market share. And, no surprise, that has marketers at those institutions worried that their budgets will be slashed.

Nascar fans are less likely to donate cows to African farmers in their friends’ names for Christmas, but organivores might, Heifer International found in a case study detailed by the charity’s donor conversion manager on Oct. 16 at DMA2012 in Las Vegas.

While the concept of a grudge match between Progressive's "Flo" and the GEICO Gecko is entertaining, insurance companies using mass media to undercut each other's prices are missing the mark, according to Acxiom's 2011 Auto Insurance Consumer 
Dynamics Survey.

Marketing services company Acxiom Corp. named Scott Howe CEO and president on July 27, prior to its fiscal first quarter 2012 earnings call. The Little Rock, Ark.-based company reported a 6.9% year-over-year revenue increase to $288.9 million in the period. Howe previously served as corporate VP of Microsoft's advertising business groups and worked in various executive positions at interactive company aQuantive, which was acquired by Microsoft for $6 billion in 2007.

Hundreds of bleary-eyed conferees crowded into the room, lining the walls and tripping over attendees sitting in the aisles. There to listen to the thought leadership session "Integrating Online and Offline Data for Digital and Direct Marketing," they were present and accounted for at 8:45 a.m. on Tuesday during DMA2010 in San Francisco.

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