SMTP, Inc. (OTCBB: SMTP) today announced it has been selected by Relevant Development, a web services and creative design agency, to provide email compliance and delivery services. Relevant Development is based in Lewisville, Texas and provides a full range of web services including website design, ongoing hosting, development of email marketing campaigns, and the management of email delivery to over 40 clients. Relevant Development relies on email compliance and delivery services provided by SMTP, Inc. for several clients that conduct high volume email marketing campaigns to generate revenue. "Sending out 1 million
Properly executed direct mail audits uncover new profit-making opportunities by increasing response rates and cutting costs. The term “audit” carries negative undertones, because the IRS and other enforcement agencies use audits to reveal fraud or abuse that carries fines and other penalties.
With higher postal rates and the increasing usage of the online channel, many direct mailers are adjusting their usage of premiums and freemiums. I spoke with Ted Grigg, principal of the direct marketing company DMCG, based in Lewisville, Texas, and he answered the many questions that affect these potential response boosters.
With the economic forecast cloudy for prospects and mailing costs downright gloomy for direct mailers, the direct mail gift offer is getting the squeeze. Sometimes it’s being pushed to the Web; other times, once-vital parts of the offer are eliminated altogether, such as for budget reasons or mail processing challenges (lumpy freemiums that cannot take the “squeeze” and are not machinable, thus incurring hefty shape-based surcharges). However, gifts in the mail aren’t going anywhere. Here’s how they can and cannot be adapted. Do #1: Do Keep Premiums in Play When asked if he was planning on testing out of certain premiums because of rising