Lafayette, Colo.

Heather Fletcher is senior content editor with Target Marketing.

Small businesses need help with search engine optimization, too. To that end, Direct Marketing Day @ Your Desk will offer a live case study at noon on March 15 aimed at helping smaller marketers raise their search engine rankings. Here's a sneak peek at "Case Study: Lead Generation and SEO Success for SMB," from speaker Evan Griffin—three tips for optimizing SMB websites.

Jeff Drugmand needed to take his website's language out of the gutter. After all, the site's jargon about its roof-based precipitation chute was stumping the average customer—a home-owner, not a contractor—who tried to hire Colorado 
Seamless Gutters.

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