Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.

Intuitively, the Kentucky Derby would seem like it would have a problem keeping customer engagement going throughout the year for “The Greatest Two Minutes in Sports.” However, the organization created a content marketing plan “that gives our guests a reason to care,” says Jeff Koleba, VP of marketing and programming, Churchill Downs (home of the Kentucky Derby).

A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field. Now, if an initiative from President Barack Obama becomes a reality, Americans with less of an edge can get trained in the "TechHire Initiative."

Snow, ice, rain, sleet—Winter Storm Thor's crazy path from Texas to New Jersey has Americans dreaming of getting away. If the dreaming happens online, chances are they'll end up on, or other sites the marketers own. With acquisitions The Priceline Group and Expedia Inc. are making, Chicago-based AdGooroo estimates Thursday that their paid search spends account for more than 20 percent of the travel marketing's AdWords dollars.

Yet another story of an Affordable Care Act (Obamacare) success hit my Archive today. Two points: 1) This is Kentucky, where Senate Republican Leader Mitch McConnell has threatened to obliterate Obamacare and cripple this presidency. 2) Most success stories are about happy enrollees whose lives were saved by Obamacare.

Adobe has taken several steps to calm concerns among its corporate users about the loss of customer account data and critical source code to hackers. The company has begun advising enterprise customers that Adobe product users will be required to change their account password at their next login attempt. The breach does not affect users of Adobe Creative Cloud or Digital Publishing Suite—other than a password reset. Adobe will also be sending notification letters over the next two weeks to customers whose individual accounts were breached

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