Brands taking stands earn themselves viral social media reactions, but perhaps Uber and Starbucks have it right — be proactive, rather than waiting for a tweet from President Donald Trump to send stock prices tumbling. Supporting one cause may yield sales from one group, even as another bloc boycotts the marketer.
It’s been a tough month for airlines. The following went bust (in alphabetical order): Aloha, ATA, Eos, Frontier and Skybus. In addition, the following airlines announced first-quarter losses: Alaska (-$35.9 million), American (-$328 million), Delta (-$6.4 billion), Northwest (-$4.1 billion), United (-$537 million) and US Airways (-$236 million). Meanwhile, on April 29, Royal Dutch Shell and BP announced quarterly profits of $14.4 billion for the first quarter of 2008. Consumers are screaming bloody murder about the cost of gas and double-digit increases in food prices. Retailers are whining that sales are way off and the cost of goods sold is higher. The culprit: $115+