Jersey Shore

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In 2010, we spent 4 days in Atlantic City. Near where we were staying was a monstrous gleaming glass tower under construction, currently in temporary bankruptcy. This was the Revel hotel and casino with 1,400 rooms. It opened April 2, 2012. Revel is again bankrupt and will close in September along with three other casinos

Many years ago we were staying at an inn on the Jersey Shore. One of the guests said to the innkeeper, "I would love to do what you do and be part of the magic." "I am not part of the magic," was the reply. "We make the magic happen." What triggered this column was Susanne Craig's Fall Restaurant Review in The New York Times titled "What Restaurants Know (About You)."

Today, Skanz released a time-lapse video of the creation of the largest QR code in the world. www.skanz.com/largestQR The video begins at Wall Stadium Speedway on the Jersey Shore, where family and friends of Skanz cofounders are shown painting the approximately 10,000-square-foot QR code with 80 gallons of black and white paint. To showcase the true magnitude of the event, skydivers two miles up are seen parachuting above the highly visible and scanable QR code, and viewers are invited to “Skan the largest QR code ever!”

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