Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

As readers of this online column know, in my 15th summer I apprenticed as an unpaid intern at the Ivoryton, Conn. summer playhouse. I spent 12 splendid weeks working like a demon for no money, doing whatever I was told to do. Most important of all, I learned how to write a press release and my first effort for the playhouse ran verbatim in The Middletown Press. Imagine seeing something you wrote at age 15 appearing in print! It was thrilling. That internship changed my life. It was then I decided to become a writer.

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