Italy

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Smartphone banking app N26 may have a sizeable portion of U.S. bank customers using its services by next year, the Berlin-based FinTech startup’s CEO told Reuters.

Travel is and always has been about escape. The irony is, though, modern travel marketers need to use the Internet to reach consumers most of the way through the process. Disconnecting, however, is one of the 10 trends travel marketers need to accommodate in the end, according to a recent Adweek article.

I was horrified by ISIS and the beheading of journalist James Foley. And further appalled at the beheading of a second American journalist, Steven Sotloff. This was the headline of The New York Times online lead story: "Obama Enlists 9 Allies to Help in the Battle Against ISIS"

My colleague and client, Bob Doscher, loves FSIs. "When a Valassis FSI ('shared mail') goes out, CEOs of love it!" Doscher once said to me. "When these cents-off coupons are delivered, he can look out the window and see the trucks full of his products leaving the warehouse to stock supermarket shelves." FSIs are generally for down-market products and cashed in by those who love savings.

Big Data is B.S. Many companies can't even employ Little Data. In January 2014, I found a possible cruise adventure with Cunard—Rome to Venice around the Italy boot and the Sicily soccer ball.

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